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Introducing PRMRY ED, the newest arm of PRMRY's production studio.


PRMRY ED is committed to PRMRY's goal of telling meaningful stories with lasting impressions, but with the explicit purpose of elevating student and teacher voice, and bringing sustainable change to America's schools.

Many stakeholders are contributing to the conversation about fixing our schools. Too often, it is the authentic voices of students, teachers, and other educators that are lost in the more significant discussion. PRMRY ED will change that by seeking out the views we need to see and helping tell their stories. Current clients include the US Department of Education, Democracy Prep Public Schools, and Knowledge Matters.


-OUR History-

PRMRY [primary] was founded by award-winning director Will Mayer in 2013. The company had a hyper-focus on creating engaging content for millennials and generation z, with clients such as Google, Nike and Under Armour.

In 2015, Will Mayer and Anthony Hull partnered up to create content focused on the education sector. After seeing the demand for good work, they launched PRMRY ED.


Strong leadership is essential to systemic, sustainable change in education.


The Future Ready Leaders project responds to this need by providing a systematic review of research and a personalized playlist for district leaders generated from 50 short, high production quality videos. Over the course of six months, PRMRY ED did pre-production, producton across 17 states, and then edited all 50 films. 

View the entire campaign at


Empowering Girls Through Baseball


Over 100,000 girls play youth baseball, but only 1,000 girls play high school baseball. Baseball For All is a nonprofit providing girls meaningful opportunities in baseball. Founded by Justine Siegal, the first woman to coach for a MLB organization.


The mission of the Russell Westbrook Why Not? Foundation is to inspire the lives of children, empower them to ask “Why Not?” and teach them to never give up.


Russell Westbrook takes a journey back to the inner city of LA to remember where he came from and why he works so hard to give back.


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Restoring Wonder and Excitement to the Classroom


Go inside two NYC schools to see how to improve reading comprehension by giving all children a rich, well-rounded education that inspires wonder and excitement. We helped the Knowledge Matters Campaign create a series of films in the classroom.







Will Mayer began his filmmaking career when he was only 14 years old, filming action videos for Vans. By age 16 he was the company's primary filmmaker on the East Coast and used his experience learning about the skateboarding culture to become an expert on filming deep-dive explorations of issues and communities. In the time since he has directed countless commercials for companies such as Google and Airbnb.

Will grew up around the education world as his mother was both a K-12 teacher and college professor. Recently, Will completed a six-month-long campaign with the US Department of Education that opened his eyes to the importance of improving educational outcomes. 

View some of his directing work here.


co-founder / PRODUCER

Anthony Hull is a storyteller both in front of and behind the camera. Anthony is an actor and television host. He has hosted a number of television series for outlets like MTV and Fox Sports. Behind the camera, Anthony is a producer of short documentaries. In 2014, Anthony partnered with director and friend Will Mayer. The duo produced documentaries and branded video content, eventually leading to the formation of their now production company, PRMRY ED.  

Anthony is a proud alum of the University of Colorado at Boulder. He is also a first-generation college student. Because of the value and opportunity, his education has given him, Anthony is passionate about providing a voice to students, educators, and schools.  Most recently, Anthony helped produce a six-month-long video campaign with the U.S. Department of Education. The project focused on education technology at schools in all of America's different neighborhoods. For Anthony, this project was humbling and meaningful. Not because it exposed where education stands in America today, but because it highlighted the educators, students, and schools that are compelling examples of where education can go in the future.